
Customer Spotlight
“Nowspeed stands out for their ability to translate strategy into execution. They invested the time to understand our goals and customer journey, then implemented campaigns and systems that directly supported our growth. The team is responsive, organized, and delivers measurable results.”
Robert Dean
ILUM Solar, Inc.
When Buyers Look for Solar Installers, Do They Find You?
Incentives are tightening, more installers are competing for the same buyers, and search behavior is evolving quickly. Familiar marketing tactics don’t perform the way they once did. Small gaps in how your company shows up — or doesn’t — can now make a bigger difference than ever before.
Make the Transformation
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Treat the website as the main place buyers decide
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Manage where and how your company is described across the sources AI checks
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Assume credibility comes from brand, reviews, or years in business
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Provide clear, verifiable signals that establish your business as legitimate and trustworthy
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Create content mainly to attract visitors or support campaigns
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Create content that answers buyer questions so AI tools can accurately explain and compare your business
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Manage website, listings, and content reactively as issues come up
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Deliberately shape how your company is understood before buyers — and AI tools — start researching
Proven to Turn Traffic Into Booked Solar Jobs
Increase in qualified solar leads in 6 months
Decrease in cost per booked consultation
Decrease in average cost per sale
Digital Marketing Built for Solar Installations

Get in Front of High-Intent Solar Buyers
AI-driven search tools are increasingly shaping which residential and commercial solar companies buyers see during early research. Nowspeed focuses on making sure your company is represented clearly and consistently where those tools look for information, so you’re included when buyers narrow their options.
- Surface your company where AI-driven search tools evaluate installers
- Present clear, consistent information across the sources buyers rely on
- Reach buyers who are actively comparing options
Turn Interest into Booked Consultations
When buyers reach your site, they’re often already informed — or they expect clear answers fast. We focus on turning that informed interest into real conversations by answering common questions, reinforcing credibility, and making next steps obvious.
- Answer buyer questions before the first call
- Reinforce trust with clear, consistent information
- Reinforce trust with clear, consistent information


Maximize Long-Term Value
The way your company is represented online needs to hold up over time. Nowspeed focuses on maintaining clear, consistent signals so future buyers, referral partners, and AI systems continue to recognize and understand your business.
- Maintain clear and consistent information as new buyers research your company
- Support repeat work and referrals with a reliable online presence
- Preserve credibility and recognition as AI-driven search plays a larger role
Download your Free Solar AI Report

One Digital Marketing Partner for the Entire Buyer Journey
From awareness to closed deals, our experts drive every channel strategy so your campaigns work seamlessly together - with AI optimizing every stage for maximum efficiency and impact.
Visibility
SEO & GEO Optimization
Acquisition
Paid Search (PPC) & Paid Social
Engagement
Content and Social Media Marketing
Conversion
CRO
Experience
Website Design
Retention
Remarketing & Email Automation
1
Discovery
We take time to understand your goals, challenges, and opportunities.
2
AUDIT
We dig into your data and systems to identify key issues.
3
OPPORTUNITIES
We present ways we can make an impact.
4
BUDGET
We present budget options to take advantage of the opportunities.
5
PLAN
We create detailed plans to show you how we will achieve your goals.
Where Strategy Meets Growth: The Nowspeed Pipeline Builder Strategy Framework
Our proven process blends strategic thinking, AI efficiency, and relentless optimization to deliver predictable growth.
FAQ: Solar Marketing
AI-driven search tools increasingly shape how information is surfaced during early research. Instead of returning a list of links alone, these tools summarize options, highlight certain companies, and influence which installers buyers consider first. Companies that are clearly and consistently represented across the web are more likely to appear in those summaries and recommendations.
Ready to Grow your Pipeline?
Get a free Nowspeed Growth Plan complete with ROI projections and discover how much faster and smarter, your marketing investments can perform.
